India has become a significant market for the screen oriented products - mobiles, TVs and PCs. India has already become larger than US household market with more than 110 million houses with TVs. As far as mobiles are concerned, it is the fastest growing market in the world and as far as PCs are concerned - it is in the middle of the road. But the story is about convergence. It seems all converging towards dual screens - mobiles in hand and TVs at homes. It is changing the consumer habits in a manner that could not be envisaged. SMSs in India created a kind of world record in terms of numbers sent per annum apart from creating a new language altogether (very nicely used by Vodafone in their campaign in India). TVs have created a complete new era of knowledge, entertainment, talent hunt et al. Though a great event in a corner of India (Tilottama in Kolkata organised by a Bengali magazine called Sananda) has given many Miss Indias but it is music talent hunts like Sa Re Ga Ma Pa on Zee T...
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....