Niches are often overlooked as business opportunities.
One such business that is well over 1000 cr but has only one large organised player with a market share south of even 5% in India.
It's henna (or mehandi). Extensively used, largely by women, for skin and hair colouring, naturally and safely. Been in use for centuries in Indian Sub Continent, Middle East and North Africa. Finds a reference in ancient scriptures and Bible.
A highly fragmented market with largest part being unorganised. A huge value addition comes from 'designers' applying the same on hands and feet.
It has a huge cultural (many say religious as well) impact so much so that a marriage ritual has become a stand alone function called 'mehandi'.
The colour comes from the leaves, younger the leaf, richer the colour. And Rajasthan, especially the districts of Jodhpur and Pali make up for almost two thirds of India's production. Hub of activity is in Sojat in district Pali.
It's a small tree with leaves plucked twice a year and plant lives for many years.
The coloration is temporary and ranges from orange to burgundy. Henna also has medicinal benefits. We foresee more organised players getting into this attractive market soon.
#henna #nichemarket #opportunity #indianmaze #businessmaze #indiabusienss
198-1-20
One such business that is well over 1000 cr but has only one large organised player with a market share south of even 5% in India.
It's henna (or mehandi). Extensively used, largely by women, for skin and hair colouring, naturally and safely. Been in use for centuries in Indian Sub Continent, Middle East and North Africa. Finds a reference in ancient scriptures and Bible.
A highly fragmented market with largest part being unorganised. A huge value addition comes from 'designers' applying the same on hands and feet.
It has a huge cultural (many say religious as well) impact so much so that a marriage ritual has become a stand alone function called 'mehandi'.
The colour comes from the leaves, younger the leaf, richer the colour. And Rajasthan, especially the districts of Jodhpur and Pali make up for almost two thirds of India's production. Hub of activity is in Sojat in district Pali.
It's a small tree with leaves plucked twice a year and plant lives for many years.
The coloration is temporary and ranges from orange to burgundy. Henna also has medicinal benefits. We foresee more organised players getting into this attractive market soon.
#henna #nichemarket #opportunity #indianmaze #businessmaze #indiabusienss
198-1-20
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