Over the much touted by management but insipid lunch in the canteen on the 3rd floor of the office, our marketing manager was seriously hot. It, unfortunately, was not because of the special small green chillies on the table. "I hate that bloody b!@#$%^" in a hushed tone. "Swears by A programme but will not advertise on it. DOUBLE STANDARDS." We all hate but practice. The case in discussion is language. Why is that language of comfort amongst family/friends is different from colleagues? Even if so for a valid reason - is one more valuable than the other. English Medium School English comics English novels are all valued and paid for at a higher level than the language ones. English newspapers attract a much higher advertising rate than a vernacular one. Why double standards? How do we price our offerings? How and why Hindi TV channels command a higher price than English ones? Food for thought.....
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....