Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond.
He created a new product that solved a huge effort and a recurring problem.
And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon.
Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category.
Companies would envy such a dominance.
Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more.
'Shilpa' bindis.
An amazing story of a dominant brand that solves a real problem through acute observation.
Would love to know of more such stories.
#bindingmachine #observation #consumerneed #businessmaze #indianmaze
204-1-20
He created a new product that solved a huge effort and a recurring problem.
And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon.
Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category.
Companies would envy such a dominance.
Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more.
'Shilpa' bindis.
An amazing story of a dominant brand that solves a real problem through acute observation.
Would love to know of more such stories.
#bindingmachine #observation #consumerneed #businessmaze #indianmaze
204-1-20
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