There is something unique about Laddoos (a popular Indian sweet that is round and is made of chick pea flour and bound together with sugar syrup) . It struck me just last evening when I was served a laddoo by a friend whish was gifted by his friend on the occassion of buying a new swanky SUV (more on that later). First laddoos: - these are round in shape - three ingredients required are basic in nature, available all across India - chick pea flour (besan), sugar and oil/ghee (clarified butter) - the units are small single portion - are most common sweet for distribution - are a common sweet with acceptability across all income segments (very poor to stinking rich) - sweet for all good things/occassions Poor make laddoos with no frills. Richness is demonstrated with its own customisation with ingredient additions (nuts, spices like saffron, quality of ghee etc). Super rich will add silver or gold foils on it. Even more money is used to add "visible" ingredients to de...
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....