Entrepreneurship is the new buzzword amongst Indian literati. However, the truth is that Indian Entrepreneurship has had a very long history and has always been flourishing. The only difference now is that this is turning into corporatisation and scaling up with external financing. There was a great 3 hour conversation I had with a 30 something entrepreneur who is into his 3rd business model. His acumen in keeping it low cost as well as taking risks has been phenomenal. As I have said earlier, Indians are one of the greatest value seekers and therefore, entrepreneurs also need to deliver extra value. This gentleman told me - he was 21 when he started - Gold interested him so he got in jewellery retailing in a large (1m+ city) - got fed up with customers spending a lot of time before buying and that even with aconversion rate of about 1.5% (mind you he rattled these statistics) - he started a new business after disposing off his assets in the shop being a supplier to shops in the same t...
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....