IndianMaze

Over a great looking meal on the table, discussion roamed around the good food that all love. The occassion was to drown ones sorrows after a beating from the boss. Spirits had to be lifted up. Choice was to sit in the room and sulk or better go for a good meal. Decision - unanimous - f#*$ it - lets have good drink and food. Life has its own tales. Especially when you have a group of 15 gathered from various parts of country - chants like "Ekach Lakshya", "Surya Ast - x state mast". Some of them still sulked that they can't enjoy the party as it is a tuesday. One did not drink, a few others did not eat non veg and one claimed to be on a fruit diet. Then the penny dropped. Indians in different parts treat different days differently. In some cases, it is tuesdays (popular in North and East), in some it is thursdays (West) or fridays (South). Consumers have their own reasons to have their behaviors and that effects the markets significantly. Over the pegs of Captai...

Life takes turns..... a little too swiftly in Indian consumers' case. I was having discussions with a close friend yesterday evening while sipping a large cup of Black Assam Tea brewed perfectly by the expert from the pantry (more on that a little later in the post). The discussions went to media industry where both of us have personal and professional interests. He was very interested in niche channels of interest that otherwise get lost in the sea of offerings. He was very keen to move from one DTH operator to another as his favourite channel was not being shown. We got discussing new channels and the future of channels in India. Back to the choice issue after sipping more of delicious tea, we got to look at the comprehensive offerings made by two of the leading DTH operators. It just so happened that none of the two had a full choice of this friend of mine. Now the issue came that actually there are a few of his (and his family's) choices that are not available on either of...