A discussion in the room with a few friends from travel industry and automotive industry got me really splitting my hair. They were agonising that why people walk in the car shoroom asking for a car for same/next day delivery invariable with a demand whose stock is not available or asking for a last minute airline booking and cribbing about rates. Why do we decide to act at the last minute? I have written about it earlier than Indian and Chinese are great value hunters - possibly or rather definitely looking for discounts on a Breguet or a few greenbucks off on a Four Seasons just as much as getting extra chutney in a restaurant... However, it's importance in business was not understood as much in gravity as I understand now. Everyone knows that booking seats in advance on a flight get better prices and getting the right choice of a car (colour, variant, model etc) can be guaranteed once the decision is made well in advance. However, it is observed that Indians love to g...
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....