Public sentiment moves in extremes, were the prophetic words used in my induction to the world of PR. Ever since, I have seen very few departures from the words of wisdom. But once in a while, there is a voice that describes the situation as it is rather than as it is believed to be. In this particular incidence I am referring to the economic condition prevailing in India. Stock market crashed by more than 70% from its peak. Neither the peak was justified nor, I think, was the trough. Yes, there may still be a few skeletons in some cupboards but those are unlikely to impact either the whole industry or the whole economy in any significant manner. Banks also seem to have got some better sense prevailing and the practice "have money, will not lend" being given a go bye. Inflation is down (should go down further very significantly as POL corrections are brought in line with prevailing prices) and so are interest rates. Manufacturers are reducing prices by large fractions as inpu...
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....