Life takes turns..... a little too swiftly in Indian consumers' case. I was having discussions with a close friend yesterday evening while sipping a large cup of Black Assam Tea brewed perfectly by the expert from the pantry (more on that a little later in the post). The discussions went to media industry where both of us have personal and professional interests. He was very interested in niche channels of interest that otherwise get lost in the sea of offerings. He was very keen to move from one DTH operator to another as his favourite channel was not being shown. We got discussing new channels and the future of channels in India. Back to the choice issue after sipping more of delicious tea, we got to look at the comprehensive offerings made by two of the leading DTH operators. It just so happened that none of the two had a full choice of this friend of mine. Now the issue came that actually there are a few of his (and his family's) choices that are not available on either of...
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....