Skip to main content

Law of unintended consequences

Covid pandemic has led to many a predictable scenarios playing out. Downtrading or increase in demand for low priced products is one such thing happening.

Demand for bicycles in India is soaring. Factories working without break. Largest player shared working at 110% capacity. Also said that demand has moved to 500k units per month from usual 350k. Expected, one would say.

The interest in fitness has increased significantly. The search for 'online bicycle' has increased by leaps and bounds during the pandemic (please see google search trend graph over last 12 months). Similar trend is seen in search for 'treadmill'.

The demand for 'premium' bicycle (priced between 20-70k) has increased by well over 50%. And electric bicycles have seen a jump of over 100%.

Hopefully, this trend is sustained and not be a 'fad' and 'we' come out to be healthier and happier.

Have you also changed in this time?

(interest arose with an article in Business Standard newspaper)

#bicycles #fitness #indianmaze #businessmaze #googletrends #consumerbehaviour

203-1-20

Comments

Post a Comment

Popular posts from this blog

New addiction

Post a Comment
Read more

Unsaid speaks louder than words

The message was clear. US is facing a financial crisis. Americans need to contribute to get out of "conveniences". But the statements like "it will get worse before it gets better" without a timeline and references to a time of slavery etc are not comforting. American era may be ending faster than anticipated. Obama's inaugration speech was truly indicative of a man under pressure from the start. As any sportsman will confirm, it's all in the mind and followers just follow the leader and Obama has not set the bar high at all. My view is that it is heading south fast...... Contrast this with the situation in India. All that leaders are talking about is security and resolve to protect Indian at ANY COST. Economic issues are tackled with a view, yes it is a slowdown but we will still beONE OF THE BEST IN THE WORLD. No talk of worsening things, less spending by government. News headlines are all talking about shrinking bottomlines for profit and NOT LOSS issues....
1 comment
Read more

The Golden Quadrilateral and more roads

Over the last couple of weeks I had a chance to travel by road in five north Indian states. What a pleasure? The road network is becoming really fantastic. I started on National Highway 8 and then on to NH 1, 21, 22, 70,72 and 88 apart from many state highways. It is not the roads only that impressed me but also the new flourishing enterprises it has generated alongwith is the key to the trip. Many a voillages and towns that were cut off from nearby larger places are now well connected. Movement of people and goods is leading to a greater economic involvement and is helping in the inclusive growth mantra. I was also witness to an amazing incident - towns of Rahon and Samrala are barely tens of kilometers apart but could take upto 5 hours by road a few years ago and now less than half an hour. I could see a stretch limousine (a genuine one and on top of it a Lexus) in a small village wedding in the prosperous "Doaba" region of Punjab. On being generously invited (despite being...
Post a Comment
Read more