Skip to main content

Unintended learning

It was a noble effort by my banker to invite youngsters for financial awareness programme for the wards of their clients. A renowned financial expert was the star attraction.

In an interaction after the programme, I was talking to a participant and asked about the efficacy of the programme and compared to the objectives set by the bank.

- need for saving - no additional learning
- types of investment - marginal gain in knowledge
- how each type of investment grows in future - went over my head
- "X" bank takes care of investments - OK, what's the big deal

The table turned, when I asked that what were the biggest learnings from a day's programme and the response was stunning:

- we need to plan
- we need to draw our future
- have high interdependence amongst experts
- all my peers are struggling with same problems but not sound them off
- its easier than I thought!

A skill enhancement programme worked as a behavioral transformation programme.

Consumer percieves the benefits that may be very different from the marketer. Need to listen.

Thank you bank. Thank you trainer.


Labels:

Comments

Post a Comment

Popular posts from this blog

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze
Post a Comment
Read more

Niche opportunities in India

Niches are often overlooked as business opportunities. One such business that is well over 1000 cr but has only one large organised player with a market share south of even 5% in India. It's henna (or mehandi). Extensively used, largely by women, for skin and hair colouring, naturally and safely. Been in use for centuries in Indian Sub Continent, Middle East and North Africa. Finds a reference in ancient scriptures and Bible. A highly fragmented market with largest part being unorganised. A huge value addition comes from 'designers' applying the same on hands and feet. It has a huge cultural (many say religious as well) impact so much so that a marriage ritual has become a stand alone function called 'mehandi'. The colour comes from the leaves, younger the leaf, richer the colour. And Rajasthan, especially the districts of Jodhpur and Pali make up for almost two thirds of India's production. Hub of activity is in Sojat in district Pali. It's a small tree wi...
Post a Comment
Read more

The Golden Quadrilateral and more roads

Over the last couple of weeks I had a chance to travel by road in five north Indian states. What a pleasure? The road network is becoming really fantastic. I started on National Highway 8 and then on to NH 1, 21, 22, 70,72 and 88 apart from many state highways. It is not the roads only that impressed me but also the new flourishing enterprises it has generated alongwith is the key to the trip. Many a voillages and towns that were cut off from nearby larger places are now well connected. Movement of people and goods is leading to a greater economic involvement and is helping in the inclusive growth mantra. I was also witness to an amazing incident - towns of Rahon and Samrala are barely tens of kilometers apart but could take upto 5 hours by road a few years ago and now less than half an hour. I could see a stretch limousine (a genuine one and on top of it a Lexus) in a small village wedding in the prosperous "Doaba" region of Punjab. On being generously invited (despite being...
Post a Comment
Read more