Skip to main content

Blind Spot - Auto/Taxi fellows are cheaters

It was a pleasant surprise experience after moving to Mumbai when on a couple of occassions public transport (regular black/yellow or silver/blue taxi and auto rickshaws) returned me the precise amounts due to the nearest rupee.

I had tweeted about the same experience and the overwhelming response to me was that it was an odd experience and I must have been extremely lucky to have met such people. I was warned that I should not get carried away with this experience. Bottomline - lack of trust between commuters and public transport.

Now in the last 3 months or so, I have used public transport almost about 100 times and nearly 95+ times I have been returned the change nearest to the rupee.

The repeated experience that I have in the last 3 months is completely contrary to what others have told me. The sample size is not small enough for me to classify this as a coincidence.

I think this is a case of either a blind spot or a fixated mind.

Going through this, I recall many instances where we develop a frame of mind as consumers towards goods/services that are completely devoid of the real experiences. For a marketer it is important to be aware of such pre-conceived notions and biases and build into the plan in addressing the consumers.

Nothing works better than demonstration under such circumstances, or so I believe. Welcome your thoughts!

Comments

Popular posts from this blog

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...

377 and more

News on 377 has created not only a huge amount of interest in a large number of people but thankfully has also generated a huge amount of humour. Post Bush and tired of Santa/Banta this is a good relief. Meetings burst into laughter when similarities are made with same gender sex for business situations. Are we finally accepting this socially? At least in some sections of society that is becoming larger day by day.