Skip to main content

Rich are spendthrifts

Its a rich (wo)man's world!

Life is all cosy for the rich. They live in large mansions, have limousines at their disposal, servants all around, top brands and what not.

Eat in top hotels and restaurants, Caviar and Champagne is their regular choice.

Absolutely right.... ummmmm


Going beyond stereotypes, rich are not after all the EXPENSIVE things all the time. They tend to seek a self satisfaction.

On a recent visit to one of the richest countries in the world, Switzerland, I felt a completely different world of the RICH.

It started with the research on various blogs and travel sites. Was amazed at the flurry of advise the the RICH people as to how to save money. The advise ranged from using 2nd class in trains as the benefit of 1st class does not commensurate with the price you pay to the fact that one should take "picnic" in trains includig own wine as most Swiss do.

It was quite a surprise to see that actually most Swiss do so. The reasons vary but largely is the fact they also consider Switzerland expensive.

Hang on - they are some of the riches in the world with an informal minimum hourly wage of US$ 25-30.

On talking with many Swiss, it came out that being careful about money is a way of life. Yes, thry do spend a lot on activities like skiing but are still careful about money.

PICNIC will stay in mind for a very long time indeed.

Thanks Swiss.
Labels:

Comments

Post a Comment

Popular posts from this blog

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze
Post a Comment
Read more

The Golden Quadrilateral and more roads

Over the last couple of weeks I had a chance to travel by road in five north Indian states. What a pleasure? The road network is becoming really fantastic. I started on National Highway 8 and then on to NH 1, 21, 22, 70,72 and 88 apart from many state highways. It is not the roads only that impressed me but also the new flourishing enterprises it has generated alongwith is the key to the trip. Many a voillages and towns that were cut off from nearby larger places are now well connected. Movement of people and goods is leading to a greater economic involvement and is helping in the inclusive growth mantra. I was also witness to an amazing incident - towns of Rahon and Samrala are barely tens of kilometers apart but could take upto 5 hours by road a few years ago and now less than half an hour. I could see a stretch limousine (a genuine one and on top of it a Lexus) in a small village wedding in the prosperous "Doaba" region of Punjab. On being generously invited (despite being...
Post a Comment
Read more

Niche opportunities in India

Niches are often overlooked as business opportunities. One such business that is well over 1000 cr but has only one large organised player with a market share south of even 5% in India. It's henna (or mehandi). Extensively used, largely by women, for skin and hair colouring, naturally and safely. Been in use for centuries in Indian Sub Continent, Middle East and North Africa. Finds a reference in ancient scriptures and Bible. A highly fragmented market with largest part being unorganised. A huge value addition comes from 'designers' applying the same on hands and feet. It has a huge cultural (many say religious as well) impact so much so that a marriage ritual has become a stand alone function called 'mehandi'. The colour comes from the leaves, younger the leaf, richer the colour. And Rajasthan, especially the districts of Jodhpur and Pali make up for almost two thirds of India's production. Hub of activity is in Sojat in district Pali. It's a small tree wi...
Post a Comment
Read more