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Downturn - who are the gainers?

Few friends were drowning their sorrows in the respective preference of drinks at a club. This is usual but for the venue. Normally, these suited friends would be seen in the 5 Star bars and drinks would be Single Malts, Rose wines etc.

Club menu offers limited choices and almost half the prices offered by 5 Star bars.

Expected.

The interesting bit was when one asked "what would people do when they want to save money but still pass time?"

Opportunity strikes in most adverse circumstances.

To cut a long story short, consensus was that people will spend more time socialising at home with families and friends and consume more food (part home cooked and part packaged/ordered from nearby restaurant) and consume more media.

I sense an opportunity for TV channels (more time spent), magazines (more readership per copy and time spent), radio, video rentals.

Does it mean more DVD players being sold? why not?

Are creative guys working on it?

Opportunity for more advertising?
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