Skip to main content

Which day of the week is more pious?

Over a great looking meal on the table, discussion roamed around the good food that all love. The occassion was to drown ones sorrows after a beating from the boss. Spirits had to be lifted up. Choice was to sit in the room and sulk or better go for a good meal. Decision - unanimous - f#*$ it - lets have good drink and food.

Life has its own tales. Especially when you have a group of 15 gathered from various parts of country - chants like "Ekach Lakshya", "Surya Ast - x state mast". Some of them still sulked that they can't enjoy the party as it is a tuesday. One did not drink, a few others did not eat non veg and one claimed to be on a fruit diet.

Then the penny dropped. Indians in different parts treat different days differently. In some cases, it is tuesdays (popular in North and East), in some it is thursdays (West) or fridays (South).

Consumers have their own reasons to have their behaviors and that effects the markets significantly.

Over the pegs of Captain Morgan, Bacardi, RC et al, discussion went to explore these "idiosyncracies" of consumption patterns

- do not buy vehicles/iron/steel goods on saturdays
- no shaving/cutting hair on tuesdays
- no alchohol on tuesdays or thursdays or fridays
- no meat on similar days
- no washing hair on saturdays or thursdays
- yellow clothes on a thursdays


It would be nice to see a dossier that collates all such behaviours. All of us are aware of such things. Do we incorporate this in our phasings of annual plans.

I remember that during a particular lunar month, matrimonial advertising business collapses. A newcomer will be clueless. Shravan, Paush etc are not good months for some activities.

So is Monday more pious than friday or someday else?

Cheers for all days
Labels:

Comments

Post a Comment

Popular posts from this blog

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...
Post a Comment
Read more

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20
Post a Comment
Read more

Mass market opportunities in India

Are there no opportunities in mass market in India? A friend asked me after reading my post on niche opportunities. And the answer is a good news. A large part of consumption in India is still at a commodity and hence, unbranded level. Early enough, brands like Paras in fertilizers (by then HLL) and Parachute in coconut oil (by then Bombay Oil) brought about rhe change by a packaging differentiation/innovation. In hindsight it might appear to be too mundane. Over the years many categories have created brands worth thousands of crores in edible oils, wheat flour (still in early stages), sugar (in infancy) and many others. One such category ripe for disruption is jaggery. Are you ready for it? Both as a consumer and as a business person? #massmarket   #indiabusiness   #indianmaze   #jaggery   #businessmaze   #branding   #hul   #marico 199-1-20
Post a Comment
Read more