Over a great looking meal on the table, discussion roamed around the good food that all love. The occassion was to drown ones sorrows after a beating from the boss. Spirits had to be lifted up. Choice was to sit in the room and sulk or better go for a good meal. Decision - unanimous - f#*$ it - lets have good drink and food.
Life has its own tales. Especially when you have a group of 15 gathered from various parts of country - chants like "Ekach Lakshya", "Surya Ast - x state mast". Some of them still sulked that they can't enjoy the party as it is a tuesday. One did not drink, a few others did not eat non veg and one claimed to be on a fruit diet.
Then the penny dropped. Indians in different parts treat different days differently. In some cases, it is tuesdays (popular in North and East), in some it is thursdays (West) or fridays (South).
Consumers have their own reasons to have their behaviors and that effects the markets significantly.
Over the pegs of Captain Morgan, Bacardi, RC et al, discussion went to explore these "idiosyncracies" of consumption patterns
- do not buy vehicles/iron/steel goods on saturdays
- no shaving/cutting hair on tuesdays
- no alchohol on tuesdays or thursdays or fridays
- no meat on similar days
- no washing hair on saturdays or thursdays
- yellow clothes on a thursdays
It would be nice to see a dossier that collates all such behaviours. All of us are aware of such things. Do we incorporate this in our phasings of annual plans.
I remember that during a particular lunar month, matrimonial advertising business collapses. A newcomer will be clueless. Shravan, Paush etc are not good months for some activities.
So is Monday more pious than friday or someday else?
Cheers for all days
Life has its own tales. Especially when you have a group of 15 gathered from various parts of country - chants like "Ekach Lakshya", "Surya Ast - x state mast". Some of them still sulked that they can't enjoy the party as it is a tuesday. One did not drink, a few others did not eat non veg and one claimed to be on a fruit diet.
Then the penny dropped. Indians in different parts treat different days differently. In some cases, it is tuesdays (popular in North and East), in some it is thursdays (West) or fridays (South).
Consumers have their own reasons to have their behaviors and that effects the markets significantly.
Over the pegs of Captain Morgan, Bacardi, RC et al, discussion went to explore these "idiosyncracies" of consumption patterns
- do not buy vehicles/iron/steel goods on saturdays
- no shaving/cutting hair on tuesdays
- no alchohol on tuesdays or thursdays or fridays
- no meat on similar days
- no washing hair on saturdays or thursdays
- yellow clothes on a thursdays
It would be nice to see a dossier that collates all such behaviours. All of us are aware of such things. Do we incorporate this in our phasings of annual plans.
I remember that during a particular lunar month, matrimonial advertising business collapses. A newcomer will be clueless. Shravan, Paush etc are not good months for some activities.
So is Monday more pious than friday or someday else?
Cheers for all days
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