A discussion in the room with a few friends from travel industry and automotive industry got me really splitting my hair. They were agonising that why people walk in the car shoroom asking for a car for same/next day delivery invariable with a demand whose stock is not available or asking for a last minute airline booking and cribbing about rates. Why do we decide to act at the last minute? I have written about it earlier than Indian and Chinese are great value hunters - possibly or rather definitely looking for discounts on a Breguet or a few greenbucks off on a Four Seasons just as much as getting extra chutney in a restaurant... However, it's importance in business was not understood as much in gravity as I understand now. Everyone knows that booking seats in advance on a flight get better prices and getting the right choice of a car (colour, variant, model etc) can be guaranteed once the decision is made well in advance. However, it is observed that Indians love to g
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....