IndianMaze

" Soda consumption in US down by 1.2%. 11th year in a row. 30 year low . "   Screamed the headlines.   This surely is a bad news for the industry and players. The world better get used to more such headlines and worse is that this may be due to a more permanent reason than merely a changing preference.  In the next few years to 2050, the population of many of the leading countries will fall. More so, the contribution of 60+ years will grow considerably. Above is a clear indication of lower consumption, both in quantity and quality. This consumption decline is applicable to both products and services. These countries account for a very large chunk of the current business and profits for almost all MNCs/TNCs. I am sure, their top management is having sleepless nights for the future of their corporations. However, it is not all gloom and doom. There are oases in this dry future. Countries like China, India, Indonesia, Pakistan, South Africa, Brazil provide a bright f

"I am connecting Anil with you for he needs some help" was a crisp message from a dear friend. Anil is a seasoned professional who decided to go on his own after a very rich and long experience in marketing at companies to die for. Anil started his journey a couple of years ago with stars in his eyes trying to solve the marketing problems that are all around us in all scales of businesses. Anil had a long chat and the basic point was that he is not able to get the kind of scale he envisaged. On exploration it came out that he was shy of going out and talking about his expertise and garner business. He found it was not appropriate to "beg" for business.  Is Anil managing  himself  as a brand just like he did to his brands in the role he played as an employee. A few questiones followed - - Is Anil a well known brand? If not, what has been done to build the brand? - Has the brand been positioned clearly - what does Anil stand for? What will Anil deliver as