Skip to main content

Practicing the preaching

"I am connecting Anil with you for he needs some help" was a crisp message from a dear friend.
Anil is a seasoned professional who decided to go on his own after a very rich and long experience in marketing at companies to die for. Anil started his journey a couple of years ago with stars in his eyes trying to solve the marketing problems that are all around us in all scales of businesses.
Anil had a long chat and the basic point was that he is not able to get the kind of scale he envisaged. On exploration it came out that he was shy of going out and talking about his expertise and garner business. He found it was not appropriate to "beg" for business. 
Is Anil managing himself as a brand just like he did to his brands in the role he played as an employee. A few questiones followed -
- Is Anil a well known brand? If not, what has been done to build the brand?
- Has the brand been positioned clearly - what does Anil stand for? What will Anil deliver as a promise to a potential customer? What is the true value of brand Anil - functional and emotional?
- Are brand building tools used in job being used as a new business?
- Is Anil getting the testimonials in support of his brand promise?
How many professionals (especially marketing professionals) treat themselves as a brand/client? It would be very valuable to build own brand right from TODAY.
What is stopping us?
Am I doing it?

Comments

Post a Comment

Popular posts from this blog

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20
Post a Comment
Read more

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...
Post a Comment
Read more

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze
Post a Comment
Read more