Skip to main content

Practicing the preaching

"I am connecting Anil with you for he needs some help" was a crisp message from a dear friend.
Anil is a seasoned professional who decided to go on his own after a very rich and long experience in marketing at companies to die for. Anil started his journey a couple of years ago with stars in his eyes trying to solve the marketing problems that are all around us in all scales of businesses.
Anil had a long chat and the basic point was that he is not able to get the kind of scale he envisaged. On exploration it came out that he was shy of going out and talking about his expertise and garner business. He found it was not appropriate to "beg" for business. 
Is Anil managing himself as a brand just like he did to his brands in the role he played as an employee. A few questiones followed -
- Is Anil a well known brand? If not, what has been done to build the brand?
- Has the brand been positioned clearly - what does Anil stand for? What will Anil deliver as a promise to a potential customer? What is the true value of brand Anil - functional and emotional?
- Are brand building tools used in job being used as a new business?
- Is Anil getting the testimonials in support of his brand promise?
How many professionals (especially marketing professionals) treat themselves as a brand/client? It would be very valuable to build own brand right from TODAY.
What is stopping us?
Am I doing it?

Comments

Post a Comment

Popular posts from this blog

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20
Post a Comment
Read more

Is West leading the East? Ignorance can be a bliss!

There is a side effect of every medicine just as there are always pros and cons for every decision. Coupled with this, excess of anything is harmful. India has perhaps one of the largest numbers who can read/understand English. English is very closely associated with the "Developed World". Hence, our English media is greatly influenced by the "Developed World". It actually goes further from media to individuals. The more "cerebral and globally connected" individuals are all a ball of gloom. R written large on their faces and expressions. There are enough reasons given, even for India. - Current slowdown - Approaching elections - Job slashes - Next monsoons To me it is a clear sign of clouded mind. It is so visible in the English newspapers vs local language papers. Headlines in English media all talks about - losses, layoffs, slowing demand, US companies going down under etc. Language papers talk of recent elections and promises, banks slashing interest ra...
Post a Comment
Read more

Mumbai Attack - citizens need to change

Worst ever attack on Indian soil. Touching the soul of ordinary citizens. With bomb blasts, train blasts and now this attack I think not a single family is untouched by the tragedy for there is someone known who has suffered at the hand of terrorists in these cases. Panic is hitting the streets. One of the junior of a friend lost life today, two cops known to a close friend lost their lives. A freind's wife was in complete hysteria last night when she heard Taj attack and her husband being in Taj for a function. She could not even hear when he called to say that he was in Taj Land's End in Bandra and not in Colaba. She kept on yelling "come back, come back". There has been non stop coverage in all TV channels across the country. What was happening at one of the leading newspaper in the capital whose editor decided that this news is good for a byline and anchor story has to be on Delhi elections? Citizens - both directly and through media should start pushing the syste...
Post a Comment
Read more