Interesting case narrated by a friend. Jaguar sales were very low in this part of the country with petrol version (circa 5 a year). With diesel version launch it is 5 a month. Car costs Rs 50L plus. Any insights! India continues to amaze me every day.
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....