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Law of unintended consequences

Covid pandemic has led to many a predictable scenarios playing out. Downtrading or increase in demand for low priced products is one such thing happening.

Demand for bicycles in India is soaring. Factories working without break. Largest player shared working at 110% capacity. Also said that demand has moved to 500k units per month from usual 350k. Expected, one would say.

The interest in fitness has increased significantly. The search for 'online bicycle' has increased by leaps and bounds during the pandemic (please see google search trend graph over last 12 months). Similar trend is seen in search for 'treadmill'.

The demand for 'premium' bicycle (priced between 20-70k) has increased by well over 50%. And electric bicycles have seen a jump of over 100%.

Hopefully, this trend is sustained and not be a 'fad' and 'we' come out to be healthier and happier.

Have you also changed in this time?

(interest arose with an article in Business Standard newspaper)

#bicycles #fitness #indianmaze #businessmaze #googletrends #consumerbehaviour

203-1-20

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