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Mass market opportunities in India

Are there no opportunities in mass market in India?

A friend asked me after reading my post on niche opportunities.

And the answer is a good news.

A large part of consumption in India is still at a commodity and hence, unbranded level.

Early enough, brands like Paras in fertilizers (by then HLL) and Parachute in coconut oil (by then Bombay Oil) brought about rhe change by a packaging differentiation/innovation. In hindsight it might appear to be too mundane.

Over the years many categories have created brands worth thousands of crores in edible oils, wheat flour (still in early stages), sugar (in infancy) and many others.

One such category ripe for disruption is jaggery.

Are you ready for it? Both as a consumer and as a business person?

#massmarket #indiabusiness #indianmaze #jaggery #businessmaze #branding #hul #marico

199-1-20

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