Skip to main content

What does 10 am mean?

I was foxed when I was told that the meeting is fixed for "sharp" 10 am. There is nothing sharp about either the meeting or 10 am.

Habits die hard and as usual I carried my trusted companion which has helped me retain a cover on my head that helps keeping cool in summer and warmth in winter - a book. Does it matter which book is it? I have read more books by default waiting for 10 am than by design.

So it was, meeting started with a cup of tea at noon. Great start, I said to myself. Thankfully the biological needs will drive the meeting to a closure before the scheduled duration of 3 hours. Anyways, lunch at 1 is far more critical.

I go into time machine and recount the meaning of time across various trips in parts of our great country.

Meet at 10 means

- sometime in the morning after mid morning tea and before lunch in the seat of power city
- after stock market opens up in a fiercely tea loving "dry" city
- planning to take 8.14 fast, reaching at 9.44 and then sharing a cab for 11 minutes drive to the meeting venue
- anytime during the day in the civil servant's (or civil master's) office

Then I met somebody who actually demonstrated that there is a logic in all this. I pleaded as if falling apple has not had any impact on me and I am not doing "eureka" - idiotic looks.....

You see, it is all related to our culture.

I never knew watches demonstrated culture - or do they?

Life is all about context. You got to understand the language (I am wondering whether it is a language class or NLP or body language or astrology). It has to be seen that 10am is said in what context.

I am confused - how come a citizen changes the context from city to city and season to season.

It is a maze - what appears simple is as straight as a jalebi?

oops its is food fascination again..... I am hungry... gotta go... lunch at 11am or dinner at 1 in night...

Who cares as long as it is food. Better if is free.

Comments

Popular posts from this blog

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze

Niche opportunities in India

Niches are often overlooked as business opportunities. One such business that is well over 1000 cr but has only one large organised player with a market share south of even 5% in India. It's henna (or mehandi). Extensively used, largely by women, for skin and hair colouring, naturally and safely. Been in use for centuries in Indian Sub Continent, Middle East and North Africa. Finds a reference in ancient scriptures and Bible. A highly fragmented market with largest part being unorganised. A huge value addition comes from 'designers' applying the same on hands and feet. It has a huge cultural (many say religious as well) impact so much so that a marriage ritual has become a stand alone function called 'mehandi'. The colour comes from the leaves, younger the leaf, richer the colour. And Rajasthan, especially the districts of Jodhpur and Pali make up for almost two thirds of India's production. Hub of activity is in Sojat in district Pali. It's a small tree wi...

377 and more

News on 377 has created not only a huge amount of interest in a large number of people but thankfully has also generated a huge amount of humour. Post Bush and tired of Santa/Banta this is a good relief. Meetings burst into laughter when similarities are made with same gender sex for business situations. Are we finally accepting this socially? At least in some sections of society that is becoming larger day by day.