Skip to main content

Technology or show biz

There is a great deal happening on the tech front both by techies and more importantly by non-techies.

A sms lands on my odd sized and odd shaped but reliable and efficient Nokia (market leader in India), "Pls sms me yr mob no. as I lost all numbers in my prev ph and dont know how to tfr to my E90". I did not know whether to laugh or cry!

What is the message about?
- to find my mobile no which is meaningless as I received it on my mobile number, or
- about change of the phone by the person or
- about possessing E90

It also reminded me of a nice conversation with a tall fast growing professional who is a flashy personality (FP)

FP - I need an advise from you (with a serious face)
D - How can I help?
FP - I travel a lot.
D - Hmm
FP - Can't do without a computer
D - Hmm (guessing where it is going)
FP - Travelling is very stressful and is back breaking.
D - Hmm...hmm...hmm
FP - Blackberry does not fully open all attachments
D - Hmm...hmm....hmm (Come to the point man)
FP - Current laptop is actually very big and weighty. I need to move to a smaller one
D - Hmm (Just because boss's boss has a small one....)
FP - I am not going for the top of the range but a mid priced one
D - Hmm (it is more than twice the current laptop anyways)
FP - What do you say? Will it suit my personality?
D - Great idea. It will look fantastic. AND WILL WORK AS WELL AS CURRENT ONE ANYWAY


So, non techies are buying these top of the range gadgets for its efficiency, technology, option availability alone!

I hope developers of new technology are aware of this phenomenon.

This also reminds me of a great terminology used by a firang to describe such consumers

PEACOCKS !!!!!!



What say u?
Labels:

Comments

Post a Comment

Popular posts from this blog

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20
Post a Comment
Read more

Is West leading the East? Ignorance can be a bliss!

There is a side effect of every medicine just as there are always pros and cons for every decision. Coupled with this, excess of anything is harmful. India has perhaps one of the largest numbers who can read/understand English. English is very closely associated with the "Developed World". Hence, our English media is greatly influenced by the "Developed World". It actually goes further from media to individuals. The more "cerebral and globally connected" individuals are all a ball of gloom. R written large on their faces and expressions. There are enough reasons given, even for India. - Current slowdown - Approaching elections - Job slashes - Next monsoons To me it is a clear sign of clouded mind. It is so visible in the English newspapers vs local language papers. Headlines in English media all talks about - losses, layoffs, slowing demand, US companies going down under etc. Language papers talk of recent elections and promises, banks slashing interest ra...
Post a Comment
Read more

Mumbai Attack - citizens need to change

Worst ever attack on Indian soil. Touching the soul of ordinary citizens. With bomb blasts, train blasts and now this attack I think not a single family is untouched by the tragedy for there is someone known who has suffered at the hand of terrorists in these cases. Panic is hitting the streets. One of the junior of a friend lost life today, two cops known to a close friend lost their lives. A freind's wife was in complete hysteria last night when she heard Taj attack and her husband being in Taj for a function. She could not even hear when he called to say that he was in Taj Land's End in Bandra and not in Colaba. She kept on yelling "come back, come back". There has been non stop coverage in all TV channels across the country. What was happening at one of the leading newspaper in the capital whose editor decided that this news is good for a byline and anchor story has to be on Delhi elections? Citizens - both directly and through media should start pushing the syste...
Post a Comment
Read more