Skip to main content

Technology or show biz

There is a great deal happening on the tech front both by techies and more importantly by non-techies.

A sms lands on my odd sized and odd shaped but reliable and efficient Nokia (market leader in India), "Pls sms me yr mob no. as I lost all numbers in my prev ph and dont know how to tfr to my E90". I did not know whether to laugh or cry!

What is the message about?
- to find my mobile no which is meaningless as I received it on my mobile number, or
- about change of the phone by the person or
- about possessing E90

It also reminded me of a nice conversation with a tall fast growing professional who is a flashy personality (FP)

FP - I need an advise from you (with a serious face)
D - How can I help?
FP - I travel a lot.
D - Hmm
FP - Can't do without a computer
D - Hmm (guessing where it is going)
FP - Travelling is very stressful and is back breaking.
D - Hmm...hmm...hmm
FP - Blackberry does not fully open all attachments
D - Hmm...hmm....hmm (Come to the point man)
FP - Current laptop is actually very big and weighty. I need to move to a smaller one
D - Hmm (Just because boss's boss has a small one....)
FP - I am not going for the top of the range but a mid priced one
D - Hmm (it is more than twice the current laptop anyways)
FP - What do you say? Will it suit my personality?
D - Great idea. It will look fantastic. AND WILL WORK AS WELL AS CURRENT ONE ANYWAY


So, non techies are buying these top of the range gadgets for its efficiency, technology, option availability alone!

I hope developers of new technology are aware of this phenomenon.

This also reminds me of a great terminology used by a firang to describe such consumers

PEACOCKS !!!!!!



What say u?
Labels:

Comments

Post a Comment

Popular posts from this blog

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20
Post a Comment
Read more

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...
Post a Comment
Read more

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze
Post a Comment
Read more