Skip to main content

Double standards?

Over the much touted by management but insipid lunch in the canteen on the 3rd floor of the office, our marketing manager was seriously hot. It, unfortunately, was not because of the special small green chillies on the table.

"I hate that bloody b!@#$%^" in a hushed tone. "Swears by A programme but will not advertise on it. DOUBLE STANDARDS."

We all hate but practice. The case in discussion is language.

Why is that language of comfort amongst family/friends is different from colleagues? Even if so for a valid reason - is one more valuable than the other.

English Medium School
English comics
English novels

are all valued and paid for at a higher level than the language ones.

English newspapers attract a much higher advertising rate than a vernacular one.

Why double standards?

How do we price our offerings?

How and why Hindi TV channels command a higher price than English ones?

Food for thought.....

Comments

  1. I think you cant be split personalities have dual natures at a time.

    But yes your standard & way of interacting, reacting etc. could differ depending on the situations, people, time.

    Its not that only hindi channels command a premium over English.Its not determined by price but quality.

    That is why gold might sell amongst masses but still daimonds are popular amongst lots (in spite of being more expensive & not so called Indian in nature)

    Gunjan

    ReplyDelete

Post a Comment

Popular posts from this blog

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze