Over the much touted by management but insipid lunch in the canteen on the 3rd floor of the office, our marketing manager was seriously hot. It, unfortunately, was not because of the special small green chillies on the table.
"I hate that bloody b!@#$%^" in a hushed tone. "Swears by A programme but will not advertise on it. DOUBLE STANDARDS."
We all hate but practice. The case in discussion is language.
Why is that language of comfort amongst family/friends is different from colleagues? Even if so for a valid reason - is one more valuable than the other.
English Medium School
English comics
English novels
are all valued and paid for at a higher level than the language ones.
English newspapers attract a much higher advertising rate than a vernacular one.
Why double standards?
How do we price our offerings?
How and why Hindi TV channels command a higher price than English ones?
Food for thought.....
"I hate that bloody b!@#$%^" in a hushed tone. "Swears by A programme but will not advertise on it. DOUBLE STANDARDS."
We all hate but practice. The case in discussion is language.
Why is that language of comfort amongst family/friends is different from colleagues? Even if so for a valid reason - is one more valuable than the other.
English Medium School
English comics
English novels
are all valued and paid for at a higher level than the language ones.
English newspapers attract a much higher advertising rate than a vernacular one.
Why double standards?
How do we price our offerings?
How and why Hindi TV channels command a higher price than English ones?
Food for thought.....
I think you cant be split personalities have dual natures at a time.
ReplyDeleteBut yes your standard & way of interacting, reacting etc. could differ depending on the situations, people, time.
Its not that only hindi channels command a premium over English.Its not determined by price but quality.
That is why gold might sell amongst masses but still daimonds are popular amongst lots (in spite of being more expensive & not so called Indian in nature)
Gunjan