Skip to main content

Double standards?

Over the much touted by management but insipid lunch in the canteen on the 3rd floor of the office, our marketing manager was seriously hot. It, unfortunately, was not because of the special small green chillies on the table.

"I hate that bloody b!@#$%^" in a hushed tone. "Swears by A programme but will not advertise on it. DOUBLE STANDARDS."

We all hate but practice. The case in discussion is language.

Why is that language of comfort amongst family/friends is different from colleagues? Even if so for a valid reason - is one more valuable than the other.

English Medium School
English comics
English novels

are all valued and paid for at a higher level than the language ones.

English newspapers attract a much higher advertising rate than a vernacular one.

Why double standards?

How do we price our offerings?

How and why Hindi TV channels command a higher price than English ones?

Food for thought.....

Comments

  1. I think you cant be split personalities have dual natures at a time.

    But yes your standard & way of interacting, reacting etc. could differ depending on the situations, people, time.

    Its not that only hindi channels command a premium over English.Its not determined by price but quality.

    That is why gold might sell amongst masses but still daimonds are popular amongst lots (in spite of being more expensive & not so called Indian in nature)

    Gunjan

    ReplyDelete

Post a Comment

Popular posts from this blog

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze

Niche opportunities in India

Niches are often overlooked as business opportunities. One such business that is well over 1000 cr but has only one large organised player with a market share south of even 5% in India. It's henna (or mehandi). Extensively used, largely by women, for skin and hair colouring, naturally and safely. Been in use for centuries in Indian Sub Continent, Middle East and North Africa. Finds a reference in ancient scriptures and Bible. A highly fragmented market with largest part being unorganised. A huge value addition comes from 'designers' applying the same on hands and feet. It has a huge cultural (many say religious as well) impact so much so that a marriage ritual has become a stand alone function called 'mehandi'. The colour comes from the leaves, younger the leaf, richer the colour. And Rajasthan, especially the districts of Jodhpur and Pali make up for almost two thirds of India's production. Hub of activity is in Sojat in district Pali. It's a small tree wi...

377 and more

News on 377 has created not only a huge amount of interest in a large number of people but thankfully has also generated a huge amount of humour. Post Bush and tired of Santa/Banta this is a good relief. Meetings burst into laughter when similarities are made with same gender sex for business situations. Are we finally accepting this socially? At least in some sections of society that is becoming larger day by day.