Skip to main content

Creaming of India

India has been a provider of brain power to the west for quite a long time. So much so that a lot of major positions in US/UK and many MNCs are held by Indians.

In fact not only Indians but Asians and Africans have been adding to the brain power in the west leading to "browning" of "white west".

Now a days, I can't help but notice two key developments. One, many professionals who went overseas (westwards) for studies/jobs and stayed back have started looking at India as a serious option. But additionally, many more westerners are looking at India as a destination for employment.

"White" CEOs in India were common in the past amongst MNCs who wanted to have control from the people who were "close" to HQ country. Things have moved and now one can see many "white" CEOs for Indian companies.

Not only that, there are a large number of professionals in C suite and lower positions who want to have India on their CVs. Malls in major cities are seen with a large number of "westerners".

These professionals will compete with Indians on Indian terrain. They bring with them a different learning, work culture and India is surely going to see a sea change in the professional work culture.

So it is "creaming" of India.
Labels:

Comments

Post a Comment

Popular posts from this blog

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20
Post a Comment
Read more

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...
Post a Comment
Read more

Mass market opportunities in India

Are there no opportunities in mass market in India? A friend asked me after reading my post on niche opportunities. And the answer is a good news. A large part of consumption in India is still at a commodity and hence, unbranded level. Early enough, brands like Paras in fertilizers (by then HLL) and Parachute in coconut oil (by then Bombay Oil) brought about rhe change by a packaging differentiation/innovation. In hindsight it might appear to be too mundane. Over the years many categories have created brands worth thousands of crores in edible oils, wheat flour (still in early stages), sugar (in infancy) and many others. One such category ripe for disruption is jaggery. Are you ready for it? Both as a consumer and as a business person? #massmarket   #indiabusiness   #indianmaze   #jaggery   #businessmaze   #branding   #hul   #marico 199-1-20
Post a Comment
Read more