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Unintended learning

It was a noble effort by my banker to invite youngsters for financial awareness programme for the wards of their clients. A renowned financial expert was the star attraction.

In an interaction after the programme, I was talking to a participant and asked about the efficacy of the programme and compared to the objectives set by the bank.

- need for saving - no additional learning
- types of investment - marginal gain in knowledge
- how each type of investment grows in future - went over my head
- "X" bank takes care of investments - OK, what's the big deal

The table turned, when I asked that what were the biggest learnings from a day's programme and the response was stunning:

- we need to plan
- we need to draw our future
- have high interdependence amongst experts
- all my peers are struggling with same problems but not sound them off
- its easier than I thought!

A skill enhancement programme worked as a behavioral transformation programme.

Consumer percieves the benefits that may be very different from the marketer. Need to listen.

Thank you bank. Thank you trainer.


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