It was a pleasant surprise experience after moving to Mumbai when on a couple of occassions public transport (regular black/yellow or silver/blue taxi and auto rickshaws) returned me the precise amounts due to the nearest rupee.
I had tweeted about the same experience and the overwhelming response to me was that it was an odd experience and I must have been extremely lucky to have met such people. I was warned that I should not get carried away with this experience. Bottomline - lack of trust between commuters and public transport.
Now in the last 3 months or so, I have used public transport almost about 100 times and nearly 95+ times I have been returned the change nearest to the rupee.
The repeated experience that I have in the last 3 months is completely contrary to what others have told me. The sample size is not small enough for me to classify this as a coincidence.
I think this is a case of either a blind spot or a fixated mind.
Going through this, I recall many instances where we develop a frame of mind as consumers towards goods/services that are completely devoid of the real experiences. For a marketer it is important to be aware of such pre-conceived notions and biases and build into the plan in addressing the consumers.
Nothing works better than demonstration under such circumstances, or so I believe. Welcome your thoughts!
I had tweeted about the same experience and the overwhelming response to me was that it was an odd experience and I must have been extremely lucky to have met such people. I was warned that I should not get carried away with this experience. Bottomline - lack of trust between commuters and public transport.
Now in the last 3 months or so, I have used public transport almost about 100 times and nearly 95+ times I have been returned the change nearest to the rupee.
The repeated experience that I have in the last 3 months is completely contrary to what others have told me. The sample size is not small enough for me to classify this as a coincidence.
I think this is a case of either a blind spot or a fixated mind.
Going through this, I recall many instances where we develop a frame of mind as consumers towards goods/services that are completely devoid of the real experiences. For a marketer it is important to be aware of such pre-conceived notions and biases and build into the plan in addressing the consumers.
Nothing works better than demonstration under such circumstances, or so I believe. Welcome your thoughts!
Comments
Post a Comment