Skip to main content

Convergence - its all about screens

India has become a significant market for the screen oriented products - mobiles, TVs and PCs.

India has already become larger than US household market with more than 110 million houses with TVs. As far as mobiles are concerned, it is the fastest growing market in the world and as far as PCs are concerned - it is in the middle of the road.

But the story is about convergence. It seems all converging towards dual screens - mobiles in hand and TVs at homes. It is changing the consumer habits in a manner that could not be envisaged. SMSs in India created a kind of world record in terms of numbers sent per annum apart from creating a new language altogether (very nicely used by Vodafone in their campaign in India). TVs have created a complete new era of knowledge, entertainment, talent hunt et al. Though a great event in a corner of India (Tilottama in Kolkata organised by a Bengali magazine called Sananda) has given many Miss Indias but it is music talent hunts like Sa Re Ga Ma Pa on Zee TV that have given some great singers to India.

Even Lalu Prasad has changed his speech delivery style keeping in mind TV.

But it is the youngsters that are changing the game. Small screen of mobile has turned the tiny handset to a e mail powerhouse, radio, news disseminator, location finder, video chat with friends etc.

Where does it leave newspapers, magazines, news channels, CDs/VCDs/DVDs, DVD players, cinema halls (with easy access to VODs)?

Are models going for a radical change? For sure, you bet.

Investors, be vary of investing in today's succesful companies; their current business may not exist in 24-36 months if not earlier.

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...
Post a Comment
Read more

How reality loses to momentum?

Truth prevails is an old adage that seems to be losing its relevance in the current sentiments. Still I am confident that "Truth shall prevail". Hopefully, sooner than later. The case in point is the investor confidence in the stock market. Indian markets are aping the performance of the stock markets of developed world. In fact, the possible loss in indices is reasonably predictable in the last few weeks based on what happened on the previous day in Europe and US. Are the situations similar? Are Indian businesses facing the same situation as companies in western world? Are Indian corporate giants going bust like crackers in Diwali? Have companies of great repute and history in India have filed for bankruptcy? Has any company in India reported loss of sales (top line) in double digits and evaporation of profits? Slowdown yes. How bad is India? Is it comparable to West? It has baffled me as to how convenient has it been to be infected with "western sentiments" virus ...
3 comments
Read more

What will I do in these difficult economic times?

I was in discussion with a group of youngsters who had gathered for a training programme. As expected discussion moved towards the difficult economic scenario in India and how to cope up with all this. The steps (as suggested by various members of the group) that they will take are: - will not go to cinemas - no parties - no flying (on holiday and otherwise) - only window shopping - less eating out and then they could not go further. This is the reality of today's youth who are likley to be facing difficulty for the first time. This, in my opinion, is true for urban middle/upper middle class offsprings. Back to dinner last night where in more mature (in age if not otherwise) people were talking of cost cutting steps initiated: - cut communication cost, use internet as a replacement - replace travel with video conferencing - if must, travel by train - no entertainment - no more "strategic" investments (that do not generate cash immediately) - minimise cash burn - stop...
Post a Comment
Read more