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Convergence - its all about screens

India has become a significant market for the screen oriented products - mobiles, TVs and PCs.

India has already become larger than US household market with more than 110 million houses with TVs. As far as mobiles are concerned, it is the fastest growing market in the world and as far as PCs are concerned - it is in the middle of the road.

But the story is about convergence. It seems all converging towards dual screens - mobiles in hand and TVs at homes. It is changing the consumer habits in a manner that could not be envisaged. SMSs in India created a kind of world record in terms of numbers sent per annum apart from creating a new language altogether (very nicely used by Vodafone in their campaign in India). TVs have created a complete new era of knowledge, entertainment, talent hunt et al. Though a great event in a corner of India (Tilottama in Kolkata organised by a Bengali magazine called Sananda) has given many Miss Indias but it is music talent hunts like Sa Re Ga Ma Pa on Zee TV that have given some great singers to India.

Even Lalu Prasad has changed his speech delivery style keeping in mind TV.

But it is the youngsters that are changing the game. Small screen of mobile has turned the tiny handset to a e mail powerhouse, radio, news disseminator, location finder, video chat with friends etc.

Where does it leave newspapers, magazines, news channels, CDs/VCDs/DVDs, DVD players, cinema halls (with easy access to VODs)?

Are models going for a radical change? For sure, you bet.

Investors, be vary of investing in today's succesful companies; their current business may not exist in 24-36 months if not earlier.

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