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International tastes, traditional buds

It was an amazing experience to visit a small homely restaurant tucked away in corners of Khan Market in Delhi. Menu was exotic to say the least. Italian, traditional British, Mexican, Lebanese, Thai, Indonesian, Vietnamese et al. A delight to see such a choice and that too in a city where chaat rules.

All this was enough for one to get excited. Food ordered - it was great. Speciality of the food was tampering with Indian spices and to please the Indian buds. Purists may call this "scxxxxxx" the recipe but I call this customisation. On asking, chef did say that he can offer authentic tastes only if you ask. And majority does not ask.

Easy to lambast a small restaurant but look around what large multinationals have learnt from The Indian Maze.

  • Aloo tikki burger
  • Paneer Tikka Pizza
  • Chinese Pizza
  • Vegetarian Burger in KFC (I thought C stood for chicken only)
  • Skin White Cream/Lotion by leading global players (Ponds, HUL, Loreal, Shiseido...)

The great revolution is taking place. Cater to Indian needs - come and experience on the ground and not in books. Welcome to an opportunity of a billion consumers with a trillion possibilities.

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