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Missing shopper in AC supermart

The great Indian shopper continues to amaze the marketeers. It was a leisurely sunday mid morning and I wanted to avoid the crowds in the shops. It was just an illusion. There were a large number of people, largely younger lot.


Great, they were not shopping around the aisles of the large format super store on the Malls Road of Gurgaon. They were all enjoying some snacks and coffee from innumerable stalls within the store. It was a breakfast time, snack time and more importantly leisure time away from the daily chores.


The other thing that caught the eye was the proliferation of localised media in the mall. Great outpout quality but poor content. Can we not have some nice stuff when sipping a coffee... Advertisers are few but surely will explore this very soon.


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