Skip to main content

Going for an overkill!

Priya (name changed) was suffering from an ear ache post her flight. She normally does not suffer from ear ache during air journeys. On reaching home, she mentioned this to her mother. They decided to pay a visit to a doctor as it was an unusual complaint.

Then onwards an interesting story started. To cut a long story short, the emphasis was to go to the best doctor in the best hospital in the neighborhood.

They finally went to an ENT surgeon in a very reputed (5 star variety) hospital and came back with a great satisfaction. Doctor prescribed an antibiotic ear drop and a pain killer if required. Hospital charges were Rs 300 (US$ 5) for registration and Rs 600 (US$ 10) for specialist consultation and Rs 25 for medicines (antibiotic and pain killer). After 3 times usage of antibiotic drops she was all right and did not need any pain killers.

This raises a vital question in  my mind!

Why do consumers look for a specialist doctor when a normal GP would do the job at perhaps much lower cost? What is the psychological impact on Priya (and her mom) and doctor for apparently a small ailment.

Does it happen in other situations as well? I will ask my friend, a specialist doctor himself on this issue and post his perspective.


Comments

Popular posts from this blog

How reality loses to momentum?

Truth prevails is an old adage that seems to be losing its relevance in the current sentiments. Still I am confident that "Truth shall prevail". Hopefully, sooner than later. The case in point is the investor confidence in the stock market. Indian markets are aping the performance of the stock markets of developed world. In fact, the possible loss in indices is reasonably predictable in the last few weeks based on what happened on the previous day in Europe and US. Are the situations similar? Are Indian businesses facing the same situation as companies in western world? Are Indian corporate giants going bust like crackers in Diwali? Have companies of great repute and history in India have filed for bankruptcy? Has any company in India reported loss of sales (top line) in double digits and evaporation of profits? Slowdown yes. How bad is India? Is it comparable to West? It has baffled me as to how convenient has it been to be infected with "western sentiments" virus ...

Irresponsible youngsters?

One of the common references made by people of upper youth (40+, a la upper ground floor) for kids (25 years old) is that they are short of hard work and irresponsible. Is it perception or is it a reality? End of the day reality is nothing but a perception seen with coloured glasses. Today's youth is in fact far more responsible than ever before. The key difference, as I see it, is about the attitude to life and living a full life. Unlike earlier times, where opportunities, resources and exposure were low, the time was largely spent in office/college and at home. Look at options today and the affordability quotient. Today's youth want all that without compromising on the content of each of the part played in life. Work hard is turning to work smart. Party hard is turning to party and network smat and so on. Professionals would have had limited ambitions a couple of decades ago. Dream would be to be a GM or at best a VP before retirement. Todays young want to be there by mid thi...

Economy drive - why we forget things?

There was an interesting chat going around in the company. Usual topic of the times - how to cut costs? Solutions : Mundane points which are as visible as to anyone with a sight of 2/6. Recycle paper, book tickets in advance, get cheapest fare, pool cars, print on two sides of paper, etc. Normally, I resist from talking buisness at home but when TV is on and I am watching a business channel, how can kids be immune to corporate doings? My children beat any journalist when they start asking questions. They can be nasty (in questioning) but calm. I had to sit up when my daughter asked, "Dad, what is economy drive? " I knew that more missiles are on its way. Next few questions were - Why talk of cutting costs now? Why build up costs anyway? Why office lunch costs Rs 100 per person when food in school canteen is available at Rs 25? Why office people use top class stationary and writing instruments? "My Rs 5 Linc Ocean Gel writes as good as the your fancy Rs 20 pen." Why...