Skip to main content

Tick Mark Tourist

"Where is Blue Lake? Is it on this train journey? How can I fit it in my very tight sight seeing schedule?" asked an enthusiast 20something youngster on a holiday to Switzerland.

These questions were directed to the train conductor. I, sitting next to the couple, was in the hear of the conversation.

Next came out a a four folded notebook paper that had a few scribbles on it and a few ticks against some lines. "We have seen 11 of the 14 we are supposed to see today" exclaimed the enthusiastic partner.

Conductor was very helpful and explained that there was nothing special about the blue lake that was different from the lake we were passing by in the train at that time. But the insisting went on as to how to see, even if from the train's window, THE BLUE LAKE. All 14 "things" must be ticked.

It was an eye opener for me. How many times do we make a list to enjoy/complete the tasks giveing the due importance to each one? Is ticking against all a must? Would it compromise the true pleasure of leaving a few things unseen/undone and balance seen/done properly.

I see this consumer trait across many a daily happenings. List of apps on handsets, places to visit, people to call......

Are we increasingly becoming tick mark people? Can we be a little less?

Enjoy the journey.

Comments

Popular posts from this blog

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...

Mass market opportunities in India

Are there no opportunities in mass market in India? A friend asked me after reading my post on niche opportunities. And the answer is a good news. A large part of consumption in India is still at a commodity and hence, unbranded level. Early enough, brands like Paras in fertilizers (by then HLL) and Parachute in coconut oil (by then Bombay Oil) brought about rhe change by a packaging differentiation/innovation. In hindsight it might appear to be too mundane. Over the years many categories have created brands worth thousands of crores in edible oils, wheat flour (still in early stages), sugar (in infancy) and many others. One such category ripe for disruption is jaggery. Are you ready for it? Both as a consumer and as a business person? #massmarket   #indiabusiness   #indianmaze   #jaggery   #businessmaze   #branding   #hul   #marico 199-1-20