India has always been a country where the spread of wealth is skewed. Last decade or so made middle class become richer at a rapid pace. Interestingly, it is this very "rich" middle class that is treating the downturn differently. In my travels across the country this week combined with visits to some shopping malles on the last weekend have given me this insight. The shopping trip to a mall and supermarket saw very thin crowd and the long queues were missing on the checkout counters. This was the case at Spencers, Big Bazaar and Reliance. Even Bikanerwala that is always buzzing with activity was quiet. PVR and DT cinemas have started a Rs 50 cinema ticket that was unthinkable for a multiplex till recently. Airlines claim that low fares in January did not entice anough travellers. Contrasting this with a monday morning flight of Kingfisher to Mumbai and that was absolutely full. Airport terminal was rather busy in Delhi. I must hasten to add that Kingfisher has removed "...
Moving on from the core theme of only consumers to a broader Indian complexity. An amazing country that can be challenging to understand due to its diversity - economically, socially, linguistically, racially and what not. Enjoy the THALI as they say....