Skip to main content

Sooner or later - (better) sense will prevail

Public sentiment moves in extremes, were the prophetic words used in my induction to the world of PR. Ever since, I have seen very few departures from the words of wisdom.

But once in a while, there is a voice that describes the situation as it is rather than as it is believed to be.

In this particular incidence I am referring to the economic condition prevailing in India. Stock market crashed by more than 70% from its peak. Neither the peak was justified nor, I think, was the trough. Yes, there may still be a few skeletons in some cupboards but those are unlikely to impact either the whole industry or the whole economy in any significant manner.

Banks also seem to have got some better sense prevailing and the practice "have money, will not lend" being given a go bye. Inflation is down (should go down further very significantly as POL corrections are brought in line with prevailing prices) and so are interest rates. Manufacturers are reducing prices by large fractions as input commodity prices have nosedived anywhere between 30% to 60%. More is on its way in case of oil products.

It was nice to read/hear sane words from many industry leaders like Chanda Kochhar (ICICI) and experienced journos like Mrinal Pandey (in an excellent edit piece in Hindustan of Sunday).

Advertising is making a comeback on print, TV shows are getting more sponsors.

When will we stop comparing to the wild west which has no savings?

India, despite being poor, has a savings rate of more than 30%. More than 50% of world's non industrial gold is in the hands of Indians (mainly as jewelery), and this can go on for a long time.

India is bound to make a recovery that may not be the best but definitely first of the block.

Comments

Popular posts from this blog

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze

Niche opportunities in India

Niches are often overlooked as business opportunities. One such business that is well over 1000 cr but has only one large organised player with a market share south of even 5% in India. It's henna (or mehandi). Extensively used, largely by women, for skin and hair colouring, naturally and safely. Been in use for centuries in Indian Sub Continent, Middle East and North Africa. Finds a reference in ancient scriptures and Bible. A highly fragmented market with largest part being unorganised. A huge value addition comes from 'designers' applying the same on hands and feet. It has a huge cultural (many say religious as well) impact so much so that a marriage ritual has become a stand alone function called 'mehandi'. The colour comes from the leaves, younger the leaf, richer the colour. And Rajasthan, especially the districts of Jodhpur and Pali make up for almost two thirds of India's production. Hub of activity is in Sojat in district Pali. It's a small tree wi...

377 and more

News on 377 has created not only a huge amount of interest in a large number of people but thankfully has also generated a huge amount of humour. Post Bush and tired of Santa/Banta this is a good relief. Meetings burst into laughter when similarities are made with same gender sex for business situations. Are we finally accepting this socially? At least in some sections of society that is becoming larger day by day.