Skip to main content

Honda Hybrid - lessons to learn

Are there buyers waiting to buy things with a waitlist of 4-6 months in the current times?

Honda Hybrid's recent action and response both have left me with more questions than answers!

A 38% discount leads to a jump in sales by 100 times (30 cars in 4 months vs 100 in 4 days) and that too for a future delivery to be completed by March 31, 2009.

Takeouts -

- Honda has been able to liquidate all the stocks imported into the market
- will have these cars run on Indian roads and give complete inputs on the performance on an ongoing basis
- tested the price elasticity for the car
- a similar multipoint research would have costed at least 50 % of the cost incurred by this method (assuming hiring Booz or McKinsey or so)

But are consumers buying it because it is "cheap" or "value for money" or because there is a hefty discount and so a great short term bargain to flaunt!

Time will reveal what is the insight but I am keen to know. Comments welcome.
Labels:

Comments

Post a Comment

Popular posts from this blog

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze
Post a Comment
Read more

Niche opportunities in India

Niches are often overlooked as business opportunities. One such business that is well over 1000 cr but has only one large organised player with a market share south of even 5% in India. It's henna (or mehandi). Extensively used, largely by women, for skin and hair colouring, naturally and safely. Been in use for centuries in Indian Sub Continent, Middle East and North Africa. Finds a reference in ancient scriptures and Bible. A highly fragmented market with largest part being unorganised. A huge value addition comes from 'designers' applying the same on hands and feet. It has a huge cultural (many say religious as well) impact so much so that a marriage ritual has become a stand alone function called 'mehandi'. The colour comes from the leaves, younger the leaf, richer the colour. And Rajasthan, especially the districts of Jodhpur and Pali make up for almost two thirds of India's production. Hub of activity is in Sojat in district Pali. It's a small tree wi...
Post a Comment
Read more

377 and more

News on 377 has created not only a huge amount of interest in a large number of people but thankfully has also generated a huge amount of humour. Post Bush and tired of Santa/Banta this is a good relief. Meetings burst into laughter when similarities are made with same gender sex for business situations. Are we finally accepting this socially? At least in some sections of society that is becoming larger day by day.
Post a Comment
Read more