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Diversity - more than meets the eye

India is always seen as the land of diversity. From high mountains to sea, from world's wettest to driest places, from dense jungles to vast deserts, from thickly populated areas to remotest areas, from -40 C to +50 C. 16 official languages to one common business language. She is simply amazing.

This is true of the economy as well. India is attracting the close attention of some of the most expensive brands in the world just as ironically the poor vie for bare minimal calorie intake for survival.

This may make people smile with $$$ signs blinking as almost 8 millions earn as much as $46k+, a size that is more than the population of Singapore. Another 16m earn $ 30k+, a size comparable to the poulation of Australia. Paradoxically 748m earn almost 50% of what the poorest zone, Sub Saharan Africa earns......

India produces amongst the highest number of engineers in the world just as much that most number of illetrates are added every year in the world in this very country.

It reminds me of an old quote :

What you say about India is as much true as the opposite of what you say.

This is what makes India a melting pot of bigger diversities and a maze. Indian consumers behave at different levels, poorest to richest, during the same day. The first lesson a child learns is not to waste a grain (mental state of "poor") and the same person does not hesitate to spend 5-10 years income on a marriage of a daughter.

70% of Indian population is entrepreneurial in nature of work and so the population is very open to taking "risks".

What experiences do you have of this maze?

Do write in.

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