Skip to main content

Diversity - more than meets the eye

India is always seen as the land of diversity. From high mountains to sea, from world's wettest to driest places, from dense jungles to vast deserts, from thickly populated areas to remotest areas, from -40 C to +50 C. 16 official languages to one common business language. She is simply amazing.

This is true of the economy as well. India is attracting the close attention of some of the most expensive brands in the world just as ironically the poor vie for bare minimal calorie intake for survival.

This may make people smile with $$$ signs blinking as almost 8 millions earn as much as $46k+, a size that is more than the population of Singapore. Another 16m earn $ 30k+, a size comparable to the poulation of Australia. Paradoxically 748m earn almost 50% of what the poorest zone, Sub Saharan Africa earns......

India produces amongst the highest number of engineers in the world just as much that most number of illetrates are added every year in the world in this very country.

It reminds me of an old quote :

What you say about India is as much true as the opposite of what you say.

This is what makes India a melting pot of bigger diversities and a maze. Indian consumers behave at different levels, poorest to richest, during the same day. The first lesson a child learns is not to waste a grain (mental state of "poor") and the same person does not hesitate to spend 5-10 years income on a marriage of a daughter.

70% of Indian population is entrepreneurial in nature of work and so the population is very open to taking "risks".

What experiences do you have of this maze?

Do write in.

Comments

Popular posts from this blog

Power of observation

Mr Topiwala observed his niece being very interested in dressing up. He engaged in a discussion and came to understand a pain point of large number of Indian women. Something that women are very passionate, possessive about and have a very strong emotional bond, almost unbreakable bond. He created a new product that solved a huge effort and a recurring problem. And this was a self sticking, in varying sizes and design and in colours preferred by women, red and maroon. Since its launch in 1985, the brand is a huge dominant one in the market. Almost synonymous with the category. Companies would envy such a dominance. Over the years many innovations were brought about like iodine enriched, dermatologically tested and many more. 'Shilpa' bindis. An amazing story of a dominant brand that solves a real problem through acute observation. Would love to know of more such stories. #bindingmachine   #observation   #consumerneed   #businessmaze   #indianmaze 204-1-20

The biggest concerns - how we tackle?

These days, there are two topics of discussion. One about the national security and issues related to it and second, economic scenario and its impacts on individuals (own and in the organisations they work in). Jobs are difficult to come by. Packages are not as great as they used to be. How do students in B schools etc tackle it: - toppers are more worried about how much money will they make - others are looking at beyond placement cells - companies that were shooed away till last year are being treated with great honour - some students have resorted to contacting their freinds, long lost uncles, relatives etc to seek a favour On talking to a few CXOs, it was clear that making contacts to seek favours actually works to the detriment of the candidate. They all agreed that people is the key concern for them to run a business. They clarify quickly that it is all about RIGHT PEOPLE. How many students are actually writing to the organisations specifically demonstrating how they can add val...

Are you ready?

Scaling up? How about doing it in a short time? How about when demand is much beyond your plans? How much is much? Let us look at how such enormous challenges have been met in a matter of a few weeks. India was found awefully incpacitated to meet the demand of masks, PPEs and sanitizers. Demand soared by 1000X (and perhaps even more). In a matter of under 8 weeks, we started manufacturing all three in reasonably required quantities. Adjacent skills were deployed. Licences granted at lightening speed. And by 12th week, we had more than enough capacity and stocks. So much that we are exporting all of the requirements to the needy across the world. And costs and prices have gone down by 3X if not more. Can you do a simulation of your business for such a scenario? How quickly can you pivot? It's an amazing case study of entire industry standing up to the challenge. #covidopportunities   #businessexpansion   #pivoting   #businessmaze